Seven guiding principles for analyzing data

I was talking to an old friend the other day who is involved in using the results of research to help grow a business. He told me some interesting stories that made me revisit some basic tenets of good analysis. Yes, you may think that some of these are obvious, but they still bear repeating. [...]

MDM without boiling the ocean

I was thinking about Master Data Management (MDM) last night. There’s been a lot of hype over the past few years about MDM. At its simplest level, MDM is about handling common data, such as customer or product data, in a way that enables disparate IT systems and business groups to reuse the data. The [...]