Five basic questions to ask before leaping into low cost social media monitoring

I just finished testing two low cost (<$50.00/mo) social media monitoring tools. They were both easy to use with clean user interfaces. Both had some nice features, especially around reaching back out to people making comments in social media. However, running these two services side by side brought home some issues with these kinds of [...]

Five Analytics Predictions for 2011

In 2011 analytics will take center stage as a key trend because companies are at a tipping point with the volume of data they have and their urgent need to do something about it. So, with 2010 now past and 2011 to look forward to, I wanted to take the opportunity to submit my predictions [...]